Coldwell Banker Global Luxury
Coldwell Banker Global Luxury agents sell more than $288 million in luxury real estate every day. The Coldwell Banker Global Luxury® brand is recognized as a world leader in the marketing and sale of exceptional luxury properties. It is widely considered to be among the world’s consummate marketing programs for successfully promoting luxury properties to a local, national and international marketplace.
Certified Coldwell Banker Global Luxury Specialists have developed skills in marketing and negotiating the sale of luxury property. Our Hudson Valley and Catskills Luxury Specialists have access to a global network of luxury agents and the buyers who trust them. They also understand the unique qualities that make an Upstate NY property worthy of the Coldwell Banker Global Luxury logo. They understand that “luxury” in the Hudson Valley and Catskills is as much about a property’s setting and the lifestyle it affords as it is about quality finishes and beautiful architecture.
The Craft of Luxury Real Estate
When you're selling a luxury property, who you work with makes a difference. When you appreciate the difference, there's only one name to choose.
Coldwell Banker sells $288 million in luxury real estate every day (it bears repeating), representing over 48,000 buyers and sellers of luxury property (2022). When it comes time to list and market a luxury property, we have the power of Coldwell Banker's Marketing and PR departments behind us. We're not alone, we're not reinventing the wheel, we're not amateurs or novices, we are the luxury professionals in the Hudson Valley and Catskills market. Coldwell Banker Village Green Realty's agents all live by our mission: Built on ethics and expertise, we deliver excellence to our clients; we make real estate experiences what they should be. That commitment to excellence in all things is the beginning of the difference.
Prestige: A Perception Of Value
In 2021, Coldwell Banker’s average sales price was 20.7% higher than the NAR (National Association of Realtors) average. Consumer studies have shown that when all things are equal (the same home, photos, promotion) homebuyers perceive Coldwell Banker properties to be of higher value than the same property listed by another brand. However, we do not rest on our laurels – it is not the Coldwell Banker way to be “the same”.
The Right Look
At Coldwell Banker Village Green Realty we believe in smart investment. We’ve invested in the people we need to fulfill our mission of excellence. Our on-staff photographer captures the essence of our luxury property listings in photos and 3D models – these are a twenty-four hour virtual open house - that allows a buyer to walk through the property virtually.
Even with the rapid embrace of digital media, the modern luxury customer still appreciates the tactile experience of holding a beautiful brochure or invitation in their hands. We find this to be particularly true of our Upstate real estate clients, for whom a slower, less-digitally focused lifestyle is often a goal – they consider a Hudson Valley or Catskill luxury home as an opportunity to unplug. We can craft a bespoke collection of beautiful collateral materials for your property. From direct mail campaigns to open house programs, these items can be crucial to marketing your property.
Coldwell Banker Global Luxury specific signs are a clear symbol that mark our Global Luxury listings as remarkable.
Pedigree: The Right List
The Coldwell Banker Luxury program allows us to identify and target the right affluent clientele for the exceptional luxury properties we list. Our relationship with Wealth Engine gives us access to the largest database of high net-worth individuals in existence, elevating direct and digital marketing for some of the most exclusive listings. By curating the data based on lifestyle, interests and net worth, we can target a precise audience of the most likely buyers for your home.
A Powerful Platform
Coldwell Banker is the #1 most visited brand online with 623 million impressions on our social media platforms alone.
Coldwell Banker’s luxury website, ColdwellBankerLuxury.com, is the only real estate brand site exclusive to luxury real estate; as such, it has garnered an affluent global audience. One in ten visitors to ColdwellBankerLuxury.com is international. The website’s interface was built with luxury in mind with enhanced features including the opportunity to host high-resolution photography that far exceeds the quality of MLS photos, 3D videos, home tours, content that goes beyond what is available in MLS and a beautifully developed digital marketing package that can be “followed” by other Global Luxury agents, increasing a listing’s visibility.
Certified Coldwell Banker Global Luxury agents have access to an exclusive online property marketplace and social media platform for luxury agents only. Here Coldwell Banker Luxury agents, as well as luxury agents from outside the brand, connect to share and cross-promote listings to their affluent clientele. The result is thousands of agents working together to find a buyer for our luxury listings.
Coldwell Banker Village Green Realty promotes its luxury listings to a referral list of over 10,000 high-performing agents we're connected to in New York City, New Jersey, Long Island and Westchester.
Coldwell Banker’s has a catalogue of media partnerships for luxury listings, from Coldwell Banker’s own Homes and Estates Magazine to the favorites on everyone’s coffee tables.
Expansive Online Promotion
Finding a buyer for a one-of-a-kind luxury property takes ingenuity, connections, and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing ensuring your property is seen by the widest possible audience of luxury buyers. Coldwell Banker Global Luxury properties are marketed through a comprehensive network of prominent real estate websites we’ve partnered with, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com, and international websites through ListHub Global. Our Global Luxury properties are automatically syndicated within days of listing to the property searches on these sites:
In addition to syndication, we seek out Upstate luxury homebuyers through targeted digital advertising that is displayed on the websites luxury buyers are on every day. Our Adwerx digital advertisements identify potential real estate buyers based on actions they take online and display advertising for our listings to them on Facebook, Instagram, The New York Times, ESPN, The Washington Post, and 96% of the web.
Email Marketing To A Captive Audience
At Coldwell Banker Village Green Realty we believe that the right kind of email marketing can be very effective. We have a mailing list of over 83,000 contacts all of whom have opted in to receive our seasonal newsletter – they also open and read it. The newsletter focuses on the communities of the Hudson Valley and Catskills and highlights our luxury property offerings.