Join Us In A Partnership Of Value
#1 in Agent Satisfaction
#1 Most-Visited Real Estate Brand Online
#1 Most-Effective Real Estate Advertising 10 Years Running
Women’s Choice Award Winner® 5 Years in a Row
20.7% Higher Sales Price Than the NAR Average
Coldwell Banker Village Green Realty is a home where you are empowered to achieve your most ambitious goals and a community where you are championed by colleagues who believe in and inspire you. We consider our agents true partners. We provide our agents with the support and tools they need to successfully reach their personal goals, in turn, our agents provide us with ideas, feedback, community and their salesmanship.
Our Mission Is Simple
Built on Ethics and Expertise, We Deliver Excellence To Our Agents & Our Clients; We Make Real Estate Experiences What They Should Be.
We are a full-service brokerage. We believe that real estate agents are first and foremost salespeople. We understand that agents need strategically placed support in order to become top-producers in their market and award-winners on the global real estate stage. Over the past three decades we’ve developed a recipe for agent success. We’ve invested in management, office support staff, and a marketing team, and we’ve placed them right where our agents need them. We tailor an onboarding and training program to each agent who joins us, meeting them where they are in order to give them a competitive advantage from day-one. Our ongoing training, business planning, and marketing support have helped us launch the careers of brand-new agents and catapult established agents into the Top 10 in the MLS. The value we offer the agents we partner with is robust and quantifiable. How much is it worth? View our “Partnership Of Value” brochure.
|View Our Partnership Of Value (Light) Brochure
Whether you’re putting together a three-year plan to become the top agent in your market, want to create a custom branding package for yourself, have a question about how best to serve a client, or just want to bounce some ideas off someone, we’ve invested in the right people to help:
- Sales Managers
- Transaction Managers
- Appointment Center
- Onboarding & HR
- Principal Broker & COO
How do all of these team members move our agents' businesses forward?
Onboarding & Profile Management
As soon as you affiliate with Coldwell Banker Village Green Realty, you’ll begin our onboarding process. You’ll work with our HR & Onboarding Specialist, who will create and optimize your profiles on the major real estate websites and manage them going forward. We’ll also make sure you and your listings look great. Want to make a change? No problem, we do the updates. Forget your password? It happens to everyone! Your office administrator can share it with you. Within two weeks of joining us, here’s what you can expect:
- A One-On One Appointment With Our Onboarding Specialist
- A VillageGreenRealty.com Email Address
- A Branded Email Signature
- A Mini-Site On VillageGreenRealty.com
- A Digital Re-targeting Campaign For Your Mini-site
- A ColdwellBanker.com Profile
- A Zillow.com Profile
- A Trulia.com Profile
- A Realtor.com Profile
- A Crexi.com Profile
- An Email Announcement Sent To Your Sphere Of Influence
- A Facebook Announcement Sent To Your Sphere Of Influence & Advertised To Your Market Area
- Access To Our Tools, Programs, & Trainings
Exposure & Promotion
Coldwell Banker is the #1 most visited real estate brand online with a powerful syndication network. Clients and customers find us on our three highly trafficked websites: ColdwellBanker.com, ColdwellBankerLuxury.com, and VillageGreenRealty.com, on the many sites we syndicate to, and on our brand and brokerage social media channels.
Whether you are new to the business or a seasoned agent, our marketing team’s day-one goal is to differentiate you from the crowd and give you exposure wherever sellers and buyers in your market are looking. You provide us a with your head-shot, bio, and a few other assets, and within two weeks you’ll have an impressive digital footprint, a marketing campaign delivered to your sphere of influence, and a suite of branded marketing assets that will allow you to easily promote yourself in listing presentations, via mail, email and social media.
We have something special for agents in the luxury space. ColdwellBankerLuxury.com is a powerful asset to agents who work in the luxury market. It’s real estate’s only luxury-specific brand website and it attracts a high net-worth international clientele. ColdwellBankerLuxury.com’s background networking site offers luxury agents an opportunity to network and promote themselves as global luxury experts using other Coldwell Banker Global Luxury agent’s listings from across the globe.
Marketing Automation & Support
Our marketing team makes marketing yourself and your listings easy:
- Automated social advertising for new listings and sales
- In-house professional photos and Matterport tours for your listings
- An in-house writer to help with listing descriptions
- Automatic postcards to your database
- Email newsletters to your database
- Automatic market reports to your database
- Custom design services for branding and marketing
- A technology suite that makes online advertising easy and sends leads directly to your phone
Coldwell Banker Village Green Realty’s technology suite allows you to access everything you need from one place, online. Whether you’d like to send out a listing agreement for e-signature, check on an upcoming training, email a price-change flyer to your colleagues, create a social media advertisement, or find letterhead for a mailing - you can do it all from our technology platform.
We Distribute Thousands of Sales Leads Every Year
Our system, “Lead Router,” calls you within seconds of a customer making an inquiry. Leads are routed to you based on the areas and price ranges you prefer to work in. You can follow up through our CRM (Customer Relationship Management). You’ll be able to see the listings and pages your clients have viewed, set up weekly or daily email campaigns with new listings, send them messages, and remind yourself to call or text them. We monitor your incoming leads and update your database so that new leads receive your personalized newsletter and market reports.
We Are the CBVGR Family!
While we’re part of a brand with a global network of over 100,000 agents, we’re independently owned and operated - a tight-knit community of Hudson Valley and Catskill agents who believe in making real estate experiences what they should be. Our culture is about celebration, communication, and fun.
We celebrate our successes together: team players, top producers, do-gooders and rising stars are all an equally important part of our community. We keep everyone in-the-loop about industry and CBVGR going’s-on with monthly newsletters, monthly office meetings, company zoom meetings, and weekly email updates from our C.O.O. We love to have fun and do a little good. Each year our Sales Managers identify a calendar of worthwhile community events, then we go all-out! When we select events, we prioritize the organizations our agents have dedicated their time and talents to. From the drive-through holiday gift pickup we did during the pandemic to a “Hootenanny” at Candida Ellis’ farm, our staff loves to plan a great party! It’s one of the ways we celebrate the hard work we do together.
Deeply Rooted Local Leadership
Village Green Realty was founded in 1991 by Joan Lonergan, a native of Ulster County. As a young real estate agent Joan saw other agents turning away business because they were waiting on a “big fish.” She glimpsed an opening in the market for someone who was willing to work with everyone, whether they were looking for a luxury property or a small parcel of land. Joan struck out on her own, opening an office on the green in Woodstock and becoming one of the few female real estate brokers in the area at the time. What Joan began has grown to 8 offices, 150 agents, and 20 support staff who serve 8 counties. Joan wasn’t just willing to work with everyone; she also believed all her clients deserved the same level of service. Village Green’s agents, management and staff are lead by the 4 guiding principles Joan assigned herself when she first opened her doors to anyone who needed great representation:
1. Always Tell The Truth.
2. Deliver On Your Promises.
3. Don't Pretend To Know Something You Don't; Find Out.
4. It's Not About Us: It's About Our Clients.
In 2001 Joan became a Coldwell Banker affiliate as a way to serve Village Green’s listing clients. In a world where innovation and global reach were becoming an important part of the real estate landscape, aligning with a trusted brand that shared her values and provided a powerful marketing platform to deliver Village Green’s listings to a global audience was an imperative next step.
In the early 2000s, as Village Green began to expand geographically, Joan began to search for a partner who would continue her legacy of female leadership and grow the company’s services and sales without losing sight of the original vision. The Coldwell Banker Village Green family is now headed by Candida Ellis, who has guided its growth over the past decade, creating a culture that allows our agents to shine by providing them every opportunity to grow and learn, every marketing advantage, and the best support structure in the business. She’s joined by Chief Operations Officer Guy Barretta, formerly of Coldwell Banker Corporate; together they provide a focused local leadership that has moved Coldwell Banker Village Green Realty into Coldwell Banker’s Chairman’s Circle - among the top 11% of Coldwell Banker affiliates.
Coldwell Banker agents who participate in trainings, technology and marketing find remarkable success. Watch our "Coldwell Banker Way" video series to learn the difference Coldwell Banker can make in your achievement.
Start Your Coldwell Banker Career Today
If Coldwell Banker Village Green seems like it may be the right fit for you and your business, or if you have any questions, contact us to schedule an appointment. We're excited to discuss a partnership with you.