The Most Powerful Marketing Platform
In Real Estate
At Coldwell Banker Village Green, our primary focus is the service we offer sellers. Listing homes and selling them by providing outstanding marketing and service is how we became the "Best of The Hudson Valley". Our marketing plan is unique, multi-faceted, and, most important, effective. Coldwell Banker offers the most powerful marketing platform in real estate. As a Coldwell Banker affiliate we leverage that platform, using all the marketing tools and venues open to us through Coldwell Banker. Because we are the local experts in Hudson Valley and Catskills home sales we've expanded Coldwell Banker's platform with websites, social channels, email marketing and digital advertising of our own that specifically targets Hudson Valley and Catskills buyers. We believe in investing in the staff we need to provide what we know is best-in-class marketing for the sellers who entrust us with their properties. We're one of the few brokerages in the region with a dedicated marketing staff. There's no question in our minds that we are the best real estate company to list your home or property in The Hudson Valley and Catskills region.
Coldwell Banker's Average Sale Price Is 20% Higher Than The National Average
The power of our marketing platform plays out in the bottom line - sale price.
Why do Coldwell Banker homes sell for more? It's the care we take with our marketing - the professional photos, the carefully crafted descriptions edited by professional writers, the cutting edge 3D tours that immerse a buyer in your home - no matter where they are in the world - the unique content we create for social media, email and direct marking, as well as this website. We create quality marketing and buyers associate that quality with the homes we list. Buyers are willing to pay more for a home they believe is of a higher quality than others on the market.
Coldwell Banker Is The #1 Most Visited Real Estate Brand Online
Our online content was viewed more than 284 million times in 2021, had over 17.6 million engagements and generated over 257,000 sales leads.
How did we reach the pinnacle of marketing success? By being everywhere all at once. 3 brand websites, local and national social media channels, blogs, syndication partnerships, email marketing, and national television advertising all play their part - coming together to form the most dynamic marketing platform in the real estate landscape.
The #1 Most Effective Real Estate Advertising, 10 Years Running
For a decade Coldwell Banker has been producing trend- setting award-winning television commercials that drive buyers to our website, our agents, and most important, our listings. We like that they are critically acclaimed, we love that they helped initiate 38 million visits to ColdwellBanker.com in 2021 and contributed to our 92% brand recognition amongst consumers, the highest in the industry.
You may have seen our "Dream" campaign and other advertisements on channels like CBS, Hulu, Bravo, HGTV, Food, USA and BBC America. Our year-round advertising calendar keeps us top-of-mind when buyers think real estate.
Marketing requires dedicated effort. Our full-time marketing staff of 9 work with our agents from the moment you sign a listing agreement with Coldwell Banker Village Green. First, one of our photographers will visit your home and capture photos and a 3D model. Members of our marketing team will take those assets and craft compelling and descriptive copy for your home. The photos, tour and copy will be used for website listings, email marketing, direct-mail pieces, social posts, and digital advertisements. When your listing launches on Zillow.com, Trulia.com, Realtor.com and other important real estate sites, our marketing team reviews them for accuracy and corrects inconsistencies. While your agent is busy fielding inquiries and showing your home, our marketing team keeps on marketing.
Our local marketers work closely with the marketers at Coldwell Banker corporate, sharing unique properties and capitalizing on the PR opportunities inherent in being the Coldwell Banker affiliate in a market that's consistently in the national spotlight.
Striking Marketing Assets
How do we express the value of your home to potential buyers? With beautiful marketing assets. The quality and colors of property photos impact a buyer's first impression. The look and feel of email marketing influences how a buyer feels about your home and its location. A pretty take-away flyer on your kitchen counter gives a visiting buyer a material reminder of your home. These small details are as important to us as they are to you! When it comes to listing marketing, we sweat the small stuff.
Coldwell Banker recently underwent a global re-brand, modernizing our look and allowing us to create marketing materials for our listings that are attractive to today's buyers, suited to on-line advertising, and perfect for those who are looking to make the Upstate lifestyle theirs.
Coldwell Banker Global Luxury
The Coldwell Banker Global Luxury program offers an impressive global stage from which to showcase your home.
The Global Luxury marketing program includes specialized marketing pieces, a luxury-only website with an international audience and listing syndication to websites frequented by affluent homebuyers including The Wall Street Journal, Barron's, and Mansion Global.
Coldwell Banker agents sell $267 million in luxury real estate every day.
A Referral Network Like No Other
100,000 Agents in 41 Countries
One agent working hard to sell your home is an agent in your corner, a team of agents in an office working to sell your home is an extra little boost, a network of 100,000 Coldwell Banker agents working to sell your home - that's something else entirely.
Coldwell Banker was built on collaboration. We share our listings in closed social groups just for CB agents, on platforms CB has built so we can work together, and through our partnership with Brooklyn and Manhattan-based CB Reliable.
We don't stop with Coldwell Banker agents. We also promote our listings to a referral network of over 10,000 NYC Metro area agents built over 3 decades of collaboration.
Just as important as the impressive exposure the Coldwell Banker Marketing Platform provides is the speed at which interested buyers receive a response from an agent who can answer their questions. Our exclusive Lead Router system delivers buyer inquiries directly to agents' cell phones so they can respond immediately with one click.
Selling Your Property Virtually
95% of Homebuyers Used The Internet To Search Homes in 2021
The way homebuyers find the home they buy has changed drastically over the past 15 years. In 2021 95% of homebuyers used the internet to search for homes, even those who were actively working with a real estate agent! Homebuyers "looked" at a median of 8 homes in 2021, three of those homes were viewed online only. For years the number of homebuyers who purchased a home they saw in a newspaper or magazine advertisement has been below 1% and in 2021 only 7% used print advertisements as a resource at all.
At Coldwell Banker Village Green Realty we focus our considerable efforts where the buyers are - the internet.
3 Exclusive Websites
ColdwellBanker.com is the most visited real estate brand website in the country. Sales inquiries from the 52 million visits per year go directly to Coldwell Banker agents.
ColdwellBankerLuxury.com is the only real estate brand site dedicated to luxury homes. The site displays 25,000 luxury properties from across the globe and 1 in 10 visitors are international. Sales inquiries generated on ColdwellBankerLuxury.com are distributed exclusively to Coldwell Banker agents.
VillageGreenRealty.com was created by our in-house marketing team. With robust content and features like live-chat, saved searches, and endless community information VillageGreenRealty.com receives 25 times the number of visitors as the site of our nearest MLS competitor.* Sales inquiries from the 393,000 visits per year (75% of which come from the NYC metro area) go directly to Coldwell Banker Village Green Realty Agents.
ColdwellBanker.com has partnered with national and global sites to deliver our listings to as many buyers as possible. Partners like The Wall Street Journal and Barron's display our luxury listings where luxury buyers get their news. A partnership with ListHub Global delivers our listings to international real estate sites, and a partnerships with LandWatch and LandAndFarm deliver pertinent listings to buyers who are looking for the rural lifestyle that so many of our listings offer. Of course we also syndicate to Zillow, Trulia, Homes.com and Realtor.com.
A 24 Hour Virtual Open House
Life moves pretty fast - so does real estate. Buyers want home shopping to be efficient. They decide whether to visit a house based on the online listing. Some buy a house without ever stepping inside. They're looking for the maximum amount of information on a home in the minimum amount of time - they might miss out on a great new listing because they don't have time to drive to see it today. But they do have time to visit a virtual open house while they wait in line for coffee. With our Matterport 3D space capture we offer buyers the opportunity to walk through our listings, 24/7, from the comfort of their couch, the train, or the coffee shop.
Our Matterport 3D camera captures every corner of a home, allowing buyers to take a full tour. They experience everything except the smell of freshly baked cookies. It's efficient for sellers too. Casual buyers can now view your house online and satisfy their curiosity - you'll prep your home for showings with serious buyers only.
Social Media Marketing
Our social network is vast. With over 670,000 followers, 10 million yearly engagements, and 10 social channels, social media is a big part of our marketing strategy.
Like many brokerages, we use our social channels to post our listings and interact with buyers, but we also use social networks as advertising venues. Using powerful digital tools, we create powerful digital marketing. With Adwerx, we generate automated social advertising that launches when we add a listing to the MLS. Our listings then follow likely buyers around the internet, appearing on facebook, instagram and sites they visit every day. Another tool, Social Ad Engine, allows us to create multiple photo and video ads that generate buyer leads from instagram and facebook at far above industry average and deliver them directly to your agent's cell phone.
Over 52 million people visit our websites every year. We turn those one-time website visitors into buyers by delivering our listings directly to their inboxes, even if they don't return to the site regularly. Our sites track a buyer's interest in properties, when a new listing comes on the market that matches their interests, the site emails them instantly.
We understand that buyers in the Hudson Valley and Catskills are just as interested in the lifestyle and landscape of the region as they are in house style and price range. Our marketing team creates a monthly e-newsletter filled with community events, information, stories about living the Upstate lifestyle and listings and delivers it to over 80,000 subscribers.
Unique Listing Information
Houses have a story to tell. MLS listings only tell part of that story. We believe in telling the full tale.
There's a reason the property information on most real estate websites is all the same - the sites are pulling listing details directly from MLS. On VillageGreenRealty.com we have the opportunity to tell the full story with our enhanced listings and blog features; if your home is novel-worthy or it's impossible to do it justice with just 20 or 30 photos - we can do more.
Proven. Powerful. Personal.
Experience and Results
Selling your home is a big deal. The company that helps you should be too. For 115 years Coldwell Banker has been one of the best known and trusted names in real estate, giving our clients advantages other companies can't.
Coldwell Banker Village Green Realty has consistently been #1 in sales in Ulster County, Greene County, and The Hudson Valley Catskills Region MLS since 2011.**
This success has been achieved by providing each and every one of our clients with personalized service and marketing.
The first step to selling your property is to speak to a Coldwell Banker Village Green Realty agent.
* CBVGR traffic per Google Analytics March 2020-Feb 2021. Competitor traffic per SEMRush March 2020 - Feb 2021.
**Sales statistic per Columbia Greene Northern Dutchess MLS and Hudson Valley Catskill Region MLS. #1 in volume 2011-2019. #1 in units 2020.