Coldwell BankerŪ Earns Top Ranking from JD Power & Associates
Coldwell Banker recently ranked highest of all the national real estate brands in seller satisfaction, according to the Home Seller Survey from JD Power & Associates.
"This recognition is a testament to the brand's legacy as an industry leader, our commitment to innovation and, above all, our powerful network," said Jim Gillespie, president and CEO of Coldwell Banker Real Estate LLC. "With unsurpassed local knowledge, expertise and work ethic, we at Coldwell Banker have always felt that our network of professionals is the greatest in the industry, and we're pleased J.D. Power and Associates recognized it." The independently administered study measured customer satisfaction of homebuyers and sellers among the largest national real estate firms. The study incorporates more than 3,100 evaluations from 2,801 respondents who bought or sold a home between April 2008 and June 2009. The survey was fielded between April and June 2009. J.D. Power and Associates examined four factors in the home-selling experience including: agent; marketing; office; and package of additional services. Among home sellers, Coldwell Banker Real Estate ranked highest with a score of 815 and performed particularly well in all four factors. Coldwell Banker Real Estate also ranked particularly high in the home-buyer segment. The brand ranked second with a score of 801 on a 1,000-point scale, performing particularly well in the office factor.
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